Making Officer Safety and Wellness Priority One: A Guide to Educational Campaigns provides law enforcement agencies with an informative process in developing and implementing effective campaign strategies to create a culture of officer safety and wellness. This guide offers a fresh perspective on targeting the best messaging and branding approaches that will engage all members in the police department. It describes in detail what to consider in terms of delivery and messaging, such as generation, age, and gender, and how to tailor the campaign to meet the needs of the audience.
Author: Julia Hill, Sean Whitcomb, Paul Patterson, Darrel W. Stephens, Brian Hill
Federal Sponsor Agency: COPS
Provider: Major Cities Chiefs Association
Publication Date: 2014
Publication Type: PDF