A police department that reflects the ethnic, gender, and racial makeup of the communities it serves helps to build trust and improve relationships. Commitment to encouraging diversity in the police force has immense value, both internally and externally. This past winter, candidates were invited to apply to the Chicago Police Department for the first time in three years. Of the 14,000 applicants who responded to the announcement, 71 percent identified as a minority. Maintaining a police force that represents the community it serves is a top priority in Chicago and across the country. The webinar highlights the importance of diversity for building trust in the community and describes how Chicago developed a 12-week digital outreach campaign to bolster minority recruitment and lessons learned that will improve efforts in the future.